THE PHARMACEUTICAL Association of Malaysia (Phama) has announced the introduction of a revised Code of Marketing Practice for the Pharmaceutical Industry as part of its on-going efforts to pursue policies and practices that best serve the needs of patients and the healthcare community.
In Malaysia, all multinational pharmaceutical companies are members of Phama and the industry in Malaysia is strictly regulated by the Phama Code of Pharmaceutical Marketing Practices, or Phama Code, for prescription products to ensure the highest level of ethics and transparency are adhered to.
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