The sweet side of business


Jojo (left) and Bobo Lee at Michimi The Swiss Roll Store that was born out of a passion for baking.

BORN into a family that has been running a goldsmith business for 30 years, Jojo Lee fell in love with something less glamorous, though to her, it is far more satisfying.

Starting at an early age, she worked in the kitchen whenever she was free and rolled out one cake after another, while the other family members were busy with the gold business.

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Business , Swiss roll , bakery , young entrepreneur

   

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