Shoemakers eye runaway success at Paris Olympics

Chasing profits: Workers preparing for the upcoming summer Olympic Games beside the Eiffel Tower in Paris. A new lineup of athletic shoes timed for the games, which commence July 26, could spur consumers. — AP

A lot is riding on this Summer’s Olympic Games in Paris for global sportswear brands that desperately need a catalyst to boost sales.

And there are early hints from major Asian suppliers that leaders like Nike Inc and Adidas AG, which get most of their revenue from shoes, may already be enjoying a rebound.