China sees consumption boom during Spring Festival holiday


Visitors enjoy distinctive performance and interactive experiences at Yangliuqing ancient town in Tianjin on Sunday during the Spring Festival holiday. ZHAO ZISHUO/XINHUA

CHINA has witnessed robust consumer activity across sectors during the record nine-day Spring Festival holiday, offering an encouraging signal for consumer confidence as the world's second-largest economy seeks to cement its recovery momentum, according to economists and executives.

They said that the longer holiday period, which runs until Monday, has provided an extended window for robust consumer activity across the travel, dining, entertainment and retail sectors, offering an early-year boost to the consumption sector. This has been amplified by a targeted policy package, they added.

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