Greentronics Technology Bhd executive chairman Datuk Billy Goh Soo Wee (left) and Thai Paiboon Insurance Public Company Limited managing director Eugene Foong (right).
KUALA LUMPUR: Greentronics Technology Bhd’s fleet management-focused subsidiary, Mpire Mobility Sdn Bhd, has entered into a strategic partnership with Thai Paiboon Insurance Public Company Limited (TPB) to capitalise on rising cross-border travel between Malaysia and Thailand.
In a statement, the property development and construction, fleet management, and financing services group said the collaboration aims to roll out innovative digital insurance solutions for Malaysian motorists travelling to Thailand.
TPB is Thailand’s leading general insurer for Malaysian vehicles entering southern Thailand, holding the largest portfolio in this segment.
The partnership will see TPB’s Malaysian customers gain access to Mpire Mobility's one-stop automotive service, repair and maintenance platform, which connects car owners directly to authorised workshops for service and repair needs.
“Our new partnership with Thai Paiboon Insurance, one of Thailand's largest general insurance companies, represents another breakthrough for Mpire Mobility and Greentronics.
“Through our entry into Thailand's digital insurance industry, we will continue to expand the Mpire Mobility business while capitalizing on rising Malaysia-Thailand cross-border travel,” Greentronics executive chairman Datuk Billy Goh Soo Wee said.
He noted that since Mpire Mobility’s inception in 2024, the group has installed telematics systems in more than 1,000 vehicles and onboarded over 10,000 end-users to its Jom MyServis ecosystem.
Meanwhile, TPB managing director Eugene Foong said the partnership reflects the insurer’s continued commitment to enhancing customer protection through digital innovation and practical cross-border solutions.
“By collaborating with Mpire Mobility, we are able to extend our insurance services beyond national boundaries, providing Malaysian motorists travelling in Thailand with greater clarity, confidence, and support in the event of an accident.
The integration of digital platforms and coordinated aftersales processes allows us to improve communication, streamline claims handling, and deliver a more seamless experience for customers when it matters most.”
