VM2026 marks a step forward for tourism growth

For VM2026, the country has set an ambitious target of 43 million visitors and RM329bil in tourism revenue.

THE Visit Malaysia 2026 (VM2026), theme “Surreal Experiences” is a cornerstone national initiative to boost domestic tourism and generate wider economic benefits.

It aims to attract 43 million visitors and generate RM329bil in tourism receipts or 15.5% of gross domestic product (GDP) in 2026 compared to 2025’s target (43 million visitors and RM216bil tourism receipts or 10.7% of GDP).