QSR Brands (M) Holdings Bhd, operator of KFC, Pizza Hut and Life, reported a 31% revenue growth in KFC Malaysia and Pizza Hut Malaysia, the two largest contributors to the group’s business, for FY2025.
What sets QSR Brands (QSRB) apart from the rest of the F&B industry?
During the last two years the industry faced external challenges. Where there are disruptions, there are also opportunities, and that’s what the QSRB team focused their efforts on.
Faced with its most significant challenge since Covid-19, QSRB’s management team adapted and sharpened its focus by introducing a new framework.
This included tapping new pools of demand to drive transactions, menu innovation, the temporary closure of loss-making stores (which have since been reopened), continued investment in people and technology, and fostering stronger community ties through nation-building initiatives.
In 2025, QSRB entered into a strategic partnership for its upstream poultry business.
This collaboration enabled the group to channel resources into its core restaurant operations while strengthening its balance sheet.
Between 2024 and 2025, QSRB implemented measures to safeguard jobs and preserve employment, reflecting its people-first values.
A newly formed group of young management talent, known as “NextGen”, was promoted into senior roles, bringing fresh energy and momentum to the execution of the group’s strategic plans.
QSRB also demonstrated leadership by being the first in the industry to temporarily close selected loss-making stores in April 2024, following careful planning and analysis to refocus resources on higher-return locations. These stores have since been reopened.
Nation-building remains central to QSRB’s values, reflecting its commitment to supporting Malaysians from all walks of life, particularly underserved communities.
Initiatives include collaboration with Raja Zarith Sofiah Centre for Advanced Studies on Islam Science and Civilisation (RZS-CASIS) Universiti Teknologi Malaysia (UTM) to foster deeper community understanding and Islamic scholarship, as well as a partnership with the Johor State Government to sponsor 2,000 iPads for secondary school students under the Sekolah Rintis Bangsa Johor (SRBJ) initiative.
Through its brands, QSRB also supports B40 communities via KFC scholarships, a means-based programme covering full tuition fees and accommodation for the duration of undergraduate studies at local public universities, and the Sehati Feed-to-Educate campaign, which provides food aid to 1,400 families nationwide to ensure schoolchildren receive adequate nutrition.
Encouraging young Malaysians to bring out the best in themselves, KFC partnered with Johor Motor Racing (JMR) to support the regional ambitions of Tunku Panglima Johor Tunku Abdul Rahman Al-Haj Ibni Sultan Ibrahim and Tunku Putera Johor Tunku Abu Bakar Al-Haj Ibni Sultan Ibrahim, both of whom have demonstrated that success can be achieved through hard work and determination. Events were organised for youths to meet the princes and engage in dialogue, gaining first-hand insights into their experiences.
The passion and tenacity to make a difference have been essential in driving management to overcome challenges and transform these iconic brands.
QSR Brands chairman Tan Sri Jamaludin Ibrahim said the results reflect the group’s strength and vision: “FY2025 proves that QSR Brands is more than resilient; we are a force of progress.
“Delivering double‑digit growth while safeguarding our people and customers reflects the strength of our management and leadership team, as well as the trust placed in us by our board and shareholders.
“We are not just delivering results; we are shaping the future of Malaysia’s F&B industry.”
QSR Brands chief executive officer and managing director Nehchal Khanna emphasised the forward-looking agenda.
“Our roadmap is about people, purpose and progress. With all outlets back in full operation and our teams thriving, we enter FY2026 with renewed confidence.
“The future of QSR Brands lies in harnessing technology and innovation to unlock new growth.
“With our Transformation Roadmap in motion, we are confident of expanding our leadership across Asean, driving operational efficiency, and creating sustainable long-term value for our shareholders.”
He further highlighted that strong governance has been a cornerstone of QSR Brands’ success: “Our ability to deliver consistent results is underpinned by strong governance, compliance and disciplined execution.
“We deeply appreciate the unwavering support of our chairman, board, and shareholders Johor Corporation (JCorp), EPF, and CVC, together with all our partners.
“With this collective backing, we have built a framework of internal controls and clear policies that ensure every initiative, from menu innovation to digital transformation, is aligned with our long‑term vision and delivers measurable impact.”
