KUALA LUMPUR: Branding and marketing firm SBS Nexus Bhd made a flat debut on the ACE Market of Bursa Malaysia yesterday at its initial public offering (IPO) price of 25 sen per share.
At the opening bell, the counter saw 5.3 million shares changing hands. The stock, however, closed lower at 24 sen.
The company raised RM30.63mil from the IPO, to be used for its new headquarters (RM7.10mil), business expansion (RM7.25mil), branding and marketing (RM0.74mil), debt repayment (RM6mil), working capital (RM5.04mil) and listing expenses (RM4.50mil).
Executive director and chief operating officer Warren Cheng said the group is not placing undue emphasis on its first-day share price performance, describing it as a short-term factor.
“The management remains confident in the group’s long-term plans and business fundamentals,” he said at a press conference here in conjunction with the listing yesterday.
Cheng said the group’s immediate priority as a listed company is operational expansion, particularly the establishment of a new headquarters to support growth.
“The new office is a priority as our current premises limit our ability to scale. A larger space will allow us to expand our workforce and reach more clients,” he said.
Cheng said SBS Nexus remains optimistic about growth over the next two years, supported by a rapidly expanding branding and marketing industry.
“Demand for branding and marketing services continues to rise, particularly among entrepreneurs who are increasingly focused on personal branding and market visibility,” he said.
Cheng added that the group aims to broaden its client base beyond its traditional segments, while also exploring opportunities in new markets and sectors.
“We are interested to venture into new markets including the government segment, subject to meeting regulatory requirements and procedures,” he said.
Managing director and chief executive officer Wong Chun Mun said the group is already seeing an increased demand from tourism-related industries ahead of Visit Malaysia 2026.
“Clients from sectors such as food and beverage, hospitality, retail, fashion and travel services have begun engaging the group for marketing and branding campaigns to attract overseas tourists,” he said.
Wong added that the tourism-driven marketing demand is expected to be sustained over the longer term, as businesses continue to invest in campaigns to capture repeat customers. — Bernama
