Proton exploring partnerships in Algeria’s market


Proton's e.Mas 7 electric vehicles at the company's plant in Tanjung Malim, Perak, Malaysia. -- PHOTO: BLOOMBERG

NEW DELHI: Malaysian automaker Proton Holdings Bhd is exploring partnerships, including dealerships and assembly from completely knocked-down (CKD) kits, to enter Algeria’s growing car market.

Proton’s interest in the key North African market aligns with Algeria’s policy of encouraging local vehicle production.

“Proton is looking for potential investment opportunities in manufacturing and local partnerships,” Malaysian Ambassador to Algeria Datuk Rizany Irwan Muhamad Mazlan told Bernama.

Rizany said Muhamad Azwan Muhamad Nor, Proton’s regional manager for North Africa from the company’s international sales division, recently visited Algeria to study potential business and investment opportunities in the automotive sector.

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Proton , partnership , Algeria , assembly

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