CPI Land Sdn Bhd chairman Chung Shan Tat.
PETALING JAYA: CPI Land Sdn Bhd is heading into 2026 with a stronger development pipeline, anchored by ongoing and upcoming projects that are expected to contribute a combined RM2.4bil in gross development value (GDV).
The company currently holds about 126 acres of landbank, with RM1.18bil in completed GDV to date.
The next phase of CPI Land’s growth would be anchored by three launches – Tuan Str4its in Desa Petaling, Selayang Mulia in Selayang, and the continued expansion of Permata Heights in Gombak.
Tuan Str4its carries a GDV of RM720mil from 1,310 units, while Selayang Mulia is expected to generate RM567mil in GDV from 828 units – with both slated for launch in 2026.
Over in Gombak, Permata Heights as a whole is estimated at RM557mil in GDV, with its upcoming third phase contributing RM72mil from 78 super-link homes.
CPI Land’s most recent launch, Permata Gemma – the first phase of Permata Heights – marks the group’s entry into the luxury residential segment, although chairman Chung Shan Tat emphasises that this is an evolution driven by market demand rather than a reinvention of the brand.
Spanning seven acres, Permata Gemma comprises 36 three-storey semi-detached homes and 24 three-storey bungalows with a GDV of RM123mil.
He describes the move into higher-end homes as a “natural next step” for the company.
“Permata Gemma embodies what we’ve always stood for,” he said in an email interview to StarBiz. “It’s not about luxury for the sake of prestige; it is about elevating the way people experience their homes.”
“The same attention to detail that goes into our previous developments is now expressed through finer materials, bespoke layouts, and spaces designed for enduring comfort.”
Still, Chung stressed that CPI Land’s foundation remains unchanged.
“Our foundation is the mid-tier segment, and that will never change,” he said.
“But the market is evolving. As our buyers’ aspirations grow, so must we. Permata Gemma and our future projects allow us to serve them at a new level, without losing the integrity that defines CPI Land.”
Founded in 2010, CPI Land has grown from a boutique developer into a mid-sized player – a trajectory Chung attributes to consistency rather than scale.
Chung said CPI Land built its reputation through “thoughtful design, reliable delivery, and a human-centred approach”, noting that many of its projects – including the Tuan Series in Kuala Lumpur, Residensi Dian II in Shah Alam, and Permata Heights in Gombak – saw strong take-up within months of launch.
He remains personally involved in the project developments.
“I’ve always believed that design must serve people first.
“If I wouldn’t live in it, I wouldn’t build it,” he said, adding that he continues to review blueprints, visit construction sites, and inspect finishes before handovers.
“Every project we launch represents a promise. People trust us because we don’t overpromise, we deliver exactly what we say, and often a little more.”
CPI Land has plans to expand, including potential land acquisitions in Johor and the Klang Valley, as well as joint ventures and partnerships in high-growth corridors.
Chung said the company’s trajectory is one that balances opportunity with discipline.
“We prioritise quality over quantity, and relationships over short-term gains.”
Chung added that the group would be also incorporating more green and future-ready features into its developments, including solar-ready wiring and electric vehicle charging bays.
“Sustainability isn’t just an environmental concern; it’s an investment in longevity.
“We want our developments to remain valuable, not just in market terms, but in how they enhance everyday living,” he noted.
As for the company’s mid-term ambition, Chung said CPI Land aims to exceed RM1bil in new project launches each year over the next five years. This, he said, would be supported by ongoing projects and future landbank plans.
