Astro Malaysia expects to benefit from 4Q holiday-season momentum


KUALA LUMPUR: Astro Malaysia Holdings Bhd posted a 80.42% decline in net profit to RM9.19mil in the third quarter ended Oct 31, 2025, due to higher net financing costs which were impacted by unfavourable unrealised forex arising from unhedged lease liabilities.

The group reported lower quarterly revenue of RM695.62mil as compared to RM749.7mil in the previous corresponding quarter, as the group recorded a drop in subscription and advertising revenue.

According to the group's bourse filing, both television and radio revenue were down on lower advertising revenue, while television subscription revenue also contracted.

The group's earnings per share dropped to 0.18 sen from 0.9 sen previously.

Sequentially, the group fared better with a 2% quarter-on-quarter (q-o-q) increase owing to an uptick in advertising, licensing income and continued broadband growth. Net profit, however, remained on a decline from RM16.39mil in 2Q

"These results reaffirm the group’s focus on strengthening its core, accelerating adjacencies and reshaping its cost structure to achieve sustained, long-term competitiveness," it said in a statement.

Over the nine-month period, Astro's net profit was RM39.06mil as compared to RM118.66mil in the previous corresponding period. Revenue dropped to RM2.08bil from RM2.31bil over the same comparative period.

Astro said Pay-TV trends continued to stabilise in 3Q, delivering the highest quarterly gross additions of customers since Astro One launched in December 2024. 

The group said Sooka saw its monthly active users grow 13% quarter-on-quarter (q-o-q) while its VIP paying base surged 48% q-o-q.

"Sooka’s evolution from a sports-first service into a multi-genre digital platform is gaining traction, establishing itself as a long-term growth driver," it said.

Looking ahead, Astro expects to benefit from the Q4 holiday-season momentum, including Chinese New Year and year-end festivities for viewership and advertising spend.

"As always, these celebrations will be supported by a strong content slate featuring family entertainment and tentpole titles alongside engaging connection with our talents on screen, on air, and on ground.

"The group aims to maximise monetisation opportunities across content, broadband, and advertising during this high-demand window, while staying focused on its transformation roadmap," it said.

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