Going global campaign continues apace


Ruder Finn's Shou said: “Going global is a ‘required course’ for Chinese companies."

BEIJING: The past three years have witnessed an exponential growth in Chinese companies going global, demonstrating new trends and strategies, industry experts say.

Elan Shou, global chief growth officer and managing director of Asia at Ruder Finn, said: “Going global is a ‘required course’ for Chinese companies.

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