From left: Nicholas Lim Pinn Yang, Executive Director and CEO of Foodie Media; Jess Lew, Country Head of Taobao Malaysia; Lim Yeong Shen, Director of W Talent
KUALA LUMPUR: Foodie Media Bhd
's wholly-owned digital media agency Good Foodie Media Sdn Bhd has entered into a partnership with Alibaba Group's Taobao, and influencer and livestream agency W Talent Academy Sdn Bhd to support Malaysian creators under the Taobao Affiliate Programme.
In a joint statement, Taobao and Foodie Media said the programme provides a low-barrier pathway for both creators and everyday shoppers to generate side income by sharing product recommendations.
According to Taobao Malaysia's country head Jess Lew, the Taobao Affiliate Programme enables established creators, emerging micro-influencers and everyday shoppers to monetise content through attractive commissions and affiliate programme support.
Via the collaboration with Foodie Media and W Talent, Taobao aims to recuit over 200 creators to produce engaging content and host interactive livestream sessions.
"The creator economy presents significant opportunities, especially in Malaysia, where
demand for overseas products continues to rise," Lew added.
Foodie Media CEO Nicholas Lim Pinn Yang said the partnership ctreates a strong pathway to expand awareness and participation in the Tabao Affiliate Programme.
"Leveraging our network of content
creators and experience in developing commercially driven campaigns, Foodie Media will work closely with Taobao Malaysia to equip participants with content guidance and market insights."
