Paramount to invest US$1.5bil in programming 


Technology stack: Ellison poses for the media during a premiere at a central London cinema. The CEO is pairing consolidation with investment, betting that a smaller, sharper Paramount can grow faster than its sprawling predecessor. — AP

LOS ANGELES: Paramount Skydance says it will make incremental programming investments of more than US$1.5bil next year to grow its streaming video business and revitalise its film studio, as it delivered its first quarterly results since the completion of the US$8.4bil merger.

The company projected total revenue of US$30bil in 2026, as its streaming business grows more profitable and the company runs more efficiently.

Shares of the company were up 5% in trading after the bell. Paramount Global and Skydance Media completed their merger in August, installing new leadership at the media company.

Chief executive officer David Ellison has been moving rapidly to revive the venerable studio, winning a bidding war in August to distribute a new James Mangold heist film starring Timothee Chalamet, locking up South Park co-creators Matt Stone and Trey Parker in an exclusive deal, and striking a partnership with Activision to bring its popular Call of Duty game to the big screen.

“Our industry is undergoing a generational transformation, and at Paramount, we are determined not only to adapt, but to lead,” Ellison wrote in a letter to investors.

In his letter, Ellison highlighted the streamlining of Paramount Skydance’s studio and distribution operations under one leadership team, and plans to reinvigorate the film studio, whose 2025 film slate “underperformed.”

The company also plans to implement a unified technology stack for Paramount+, Pluto TV and BET+ to drive cost efficiencies and enhance performance.

“This isn’t about nostalgia for Hollywood’s past, it’s about proving a legacy studio can move with tech-company speed.

“Ellison is pairing consolidation with investment, betting that a smaller, sharper Paramount can grow faster than its sprawling predecessor,” said eMarketer senior director Jeremy Goldman.

Paramount also looked to acquire Warner Bros Discovery , submitting a trio of bids to take over its film and television studios, its HBO Max streaming service and its cable networks, which include CNN and TNT.

Asked about the reports during the investor call, Ellison declined to comment, but added that when it comes to acquisitions, “there’s no must haves for us, we really look at this as buy versus build”.

Paramount, whose assets include the CBS broadcast network, its namesake film studio and cable networks including Comedy Central, Nickelodeon and MTV, reported total revenue of US$6.7bil for its third quarter. Analysts were expecting a revenue of US$6.97bil.

Streaming revenue increased 17% year-on-year, largely due to the growth of Paramount+. Television revenue dipped 12% from the same time last year, as advertising revenue fell.

The film group’s revenue rose 30% from a year ago, primarily due to the consolidation of Skydance.

Paramount raised its cost-cutting target to at least US$3bil, up from initial forecasts of US$2bil in savings.

The company said it will reduce its workforce by about 1,600 jobs as it divests Telefe in Argentina, which operates television stations in Buenos Aires and other markets, and Chilevision in Chile.

The reductions are on top of the 1,000 employees it laid off in late October, and the 600 employees who opted to take voluntary severance packages rather than return to the office full-time. — Reuters

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