Pop Mart shares fall after live-streaming incident about pricing


People look at collectable designer art toy Labubu at a Pop Mart pop-up store in Siam Center shopping mall in Bangkok on May 6, 2025. - AFP

Shares of Pop Mart International Group Ltd., the maker of the popular Labubu toy line, fell more than 5.5% Friday to their lowest level since May, after a livestream incident reignited scrutiny over its product pricing.

The Hong Kong-listed stock’s drop followed a viral clip in which a Pop Mart employee appeared to question the value of a blindbox item during a Thursday livestream, according to The Cover, a Chinese local media outlet. The product in question - a phone chain blindbox priced at 79 yuan ($11) - sparked backlash across social media.

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