SHANGHAI: DSR Taiko Bhd
is ramping up efforts to capture the vast China market and has a bold sales target of RM100mil over the next 12 to 24 months.
Chief executive officer Datuk Ng Lian Poh said the integrated durian producer, which is listed on the LEAP Market of Bursa Malaysia, recorded RM6mil in sales from the China market last year.
“Chinese consumers adore the Musang King. It practically sells itself,” he told Bernama yesterday.
“Interestingly, they prefer ready-to-eat processed items over fresh durians due to convenience and the milder aroma, which appeals to a wider audience as not everyone can handle the full durian scent.”
Ng said the company is shifting its focus from fresh fruit to value-added products in three key categories, namely, beverages, snacks and desserts.
