Tan: For Malaysia’s creative and business sectors to thrive, the budget should reflect a sustainable, future-ready, long-term vision.
PETALING JAYA: Initiatives introduced under Budget 2026 have potential to boost the advertising and marketing sector, but more strategic, long-term investment in the creative economy is needed, industry leaders say.
President of the Association of Accredited Advertising Agents Malaysia (4As) Tan Kien Eng noted that while the budget included “commendable” measures to stimulate the creative economy and increase consumer spending, many initiatives seem limited in scale and outlook.
