Looking abroad: Employees in a shoe factory in Hanoi. The government is developing handbooks on eCommerce platforms for export-oriented companies. — Reuters
HANOI: Deputy Industry and Trade Minister Nguyen Sinh Nhat Tan has called on trade promotion agencies, overseas trade offices and business associations to accelerate digital transformation in trade promotion, aiming to enhance competitiveness and expand markets for Vietnamese products and brands.
During a meeting with Vietnam’s overseas trade offices in Hanoi on Tuesday, Tan emphasised the importance of closely monitoring market trends, updating Vietnamese enterprises on new opportunities and alerting them to changes in policies, technical barriers, cybersecurity rules and quality standards that could affect product access to global eCommerce platforms.
