RHB Bank Bhd’s group community banking managing director Jeffrey Ng Eow Oo (fifth from left), group chief marketing officer Abdul Sani Abdul Munad (fourth from left) and their team with awardees of the SOBA Mikro Recognition Award 2024 (from sixth left to far right) Muhammad Zamzum, Mohd Shafiq, Mariam, Adreena and Muhammad Zulkhairi, at the 15th Star Outstanding Business Awards (SOBA) Gala Night at One World Hotel, Petaling Jaya.— YAP CHEE HONG/The Star.
Microenterprises are the heartbeat of Malaysia’s economy, making up 70.1% (about 762,000 firms) out of a total of 917,070 micro, small and medium enterprises (MSMEs) nationwide.
While they often face challenges such as rising costs, tighter cash flow and fast-changing consumer trends, many continue to show remarkable adaptability and resilience.
