From left: Chief Digital & Technology Officer Hairil Izwar Abd Rahman; SME Bank Relief President/Chief Executive Officer Samad Majid Zain; Minister of Entrepreneur Development and Cooperatives (MECD) Datuk Ewon Benedick; alongside SME Bank Chairman Datuk Muslim Hussain; BPMB Group Chief Executive Officer, Datuk Muzaffar Hisham; and Exim Bank Chairman Datuk Charon Mokhzani
KUALA LUMPUR: Small Medium Enterprise Development Bank Malaysia (SME Bank), a subsidiary of Bank Pembangunan Malaysia Berhad (BPMB) Group, has unveiled its new Enterprise Lifecycle Scoring Assessment (ELSA) Mobile Application.
In a statement, the bank said the app is an artificial intelligence (AI)-powered, mobile-first platform that provides entrepreneurs with real-time insights, flexible financing access and a pathway from diagnostics to market opportunities.
Beyond empowering SMEs, ELSA also reflects Malaysia’s Asean Chair 2025 agenda to drive digital transformation through AI, cybersecurity, digital payments and inclusive innovation, cementing SME Bank’s role in building a future-ready economy.
"By making ELSA accessible as a mobile app, we are embedding intelligence and accessibility into a single platform, enabling SMEs to move from identifying their challenges to taking decisive action that drives growth.
"ELSA is no longer just a diagnostic tool; it is evolving into an inclusive platform for SME empowerment, bridging insights with action across financing, digitalisation, training and market access," said SME bank chief digital and technology officer Hairil Izwar Abd Rahman.
He added that SME Bank is on course to onboard 10,000 SMEs within the next two years.
