Future focused: Rizal (left) and Azmir at the launch of the group’s new brand identity. Azmir says the new identity is a strategic evolution to ensure the group’s commitment in delivering sustainable value.
KUALA LUMPUR: Sime Darby Property Bhd
(SimeProp) has unveiled a new revitalised corporate identity, marking a dynamic new chapter for its transformation from a pure-play township developer into a real estate company.
The brand launch, held yesterday at Sime Darby Convention Centre, signifies a crucial milestone for the group’s strategic journey in line with its purpose of becoming a value multiplier for people, businesses, economies and the planet.
