Sime Darby Property Bhd chairman Datuk Rizal Rickman Ramli (left) and group managing director and chief executive officer Datuk Seri Azmir Merican (right).
KUALA LUMPUR: Sime Darby Property Bhd
has unveiled a refreshed brand identity to reflect its transformation from a pure property developer to a real estate company.
In a statement, the developer said the refreshed brand retains its name, shield and heritage red, while adopting a modernised look to reflect its future-focused strategy and preserve familiarity and trust.
“This brand refresh reaffirms our identity as a trusted leader and nation-builder. It respects our rich heritage, which combines the legacies of Guthrie, Golden Hope, and Sime Darby, while positioning us for a future defined by resilience and purpose-driven growth. It is a strategic evolution to ensure we continue delivering sustainable value for all stakeholders,” chairman Datuk Rizal Rickman Ramli said.
Sime Darby Property said the brand refresh reflects its SHIFT25 strategy, now in its final phase, which focuses on boosting recurring income and positioning the group as an Urban Solutions Provider, with progress seen in its industrial and logistics portfolio and its entry into the data centre segment at Elmina Business Park.
Group managing director and chief executive officer Datuk Seri Azmir Merican said the company’s legacy in property development spans more than 50 years, from Sime UEP to today’s Sime Darby Property, with its focus consistently on building enduring townships and thriving communities.
“This brand refresh is not about wiping the slate clean – it is about ensuring our brand remains relevant, trusted, and future-ready. By retaining the core elements that hold the strongest equity – our name, our shield, and our colours – we are reaffirming our Purpose: to be a Value Multiplier for people, businesses, economies, and the planet,” he added.
