Prashant Kumar
KUALA LUMPUR: Singapore-based Entermind has launched as an AI consulting firm with a focus on what it calls a “whole brain” approach, combining data engineering with human experience design.
The firm has offices in Silicon Valley, Singapore, Kuala Lumpur and Bangalore. Its 24-person hub in Kuala Lumpur will serve as the core centre for solution development.
The team includes AI engineers, researchers, business strategists and experience designers drawn from consulting firms, global enterprises and start-ups.
Founder Prashant Kumar previously led Data & AI for growth markets at Accenture Song, covering Asia-Pacific, Latin America, the Middle East and Africa.
He earlier founded Entropia, a data-driven marketing agency acquired by Accenture in its largest Southeast Asia deal. Entropia launched an AI app using Azure computer vision in 2017 and developed an XR studio that became a global hub for Accenture.
Before Entropia, Prashant was the CEO of Asia World Markets at IPG Mediabrands and is the author of Made in Future (Penguin, 2022), a book that explored AI’s growing influence on business and society.
The company will offer services in wrangling and harnessing the data to help build Native-to-AI Knowledge and decision systems; AI-led Products and services design; AI-powered growth engines and AI-fueled sales and customer service.
“Most first-generation AI pilots are failing to scale. Because we are doing it the legacy way. It is important to realise that Gen AI is the first whole brain technology speaking the same language as humans. So, to make it pay off for an enterprise requires a whole brain approach too – one that is native to AI,” Prashant said in a statement.
“Enterprises are human systems, and any successful orchestration of AI requires an organic appreciation of how people, workflows and information interact in an Enterprise to create value.
“Synthetic intelligence is not an island – it must tango with authentic intelligence. We compound engineering with empathy to create a new growth flywheel. And the flow of the future can’t fit into the plumbing of the past,” he added.
