Pimpled - and pretty

Erin and Wong: A byproduct of doing well is that we’ve had to invest a lot into brand protection. Photo: Dododots

EVER heard of Dododots? No? Chances are you have seen its products on someone’s cheek or forehead in recent years.

Coming in all manner of shapes and designs, from flowers and holographic butterflies to animals and even cartoon characters, the Malaysian company’s coloured pimple patches have become something of a viral sensation, winning over swathes of Gen Z and millennial consumers across the region.