Steady demand for national marques


Kenanga Research maintained its total industry volume forecast of 805,000 units this year.

PETALING JAYA: Kenanga Research is maintaining a “neutral” stance on the automotive sector, projecting continued strength for national marques Perusahaan Otomobil Kedua Sdn Bhd (Perodua) and Proton Holdings Bhd (Proton).

The research house is expecting the brands to increase their combined market share to 64% in calendar year 2025, from 58% in 2022, driven by strong demand for affordable vehicles and a shift in consumer preferences toward value-focused options.

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