Sellers of eCommerce adapt to changes


Timely adaptation to new tax policies, infrastructure fees and seller data management has become essential to sustaining long-term business viability.

HANOI: The rapid development of eCommerce in recent years has created major opportunities for millions of household businesses and small enterprises across Vietnam.

Along with this growth potential come mounting pressures related to operating costs, intense price competition and increasingly stringent legal compliance requirements.

As the market moves towards greater standardisation, timely adaptation to new tax policies, infrastructure fees and seller data management has become essential to sustaining long-term business viability.

Deputy head of communications at the Vietnam eCommerce Association Nguyen Manh Tan has advised sellers to proactively implement key measures to maintain operational effectiveness from July 1, when new tax and eCommerce infrastructure regulations officially took effect.

According to Tan, sellers should gain a clear understanding of their business performance by regularly reconciling all financial records, including the amounts received into their bank accounts, total operating expenses and final post-tax profit.

Regular checks will provide transparency and enable sellers to quickly detect any cost fluctuations, allowing them to make informed decisions in line with their financial capacity.

He recommended adjusting product portfolios to increase the proportion of higher-margin items.

Tan stressed on the importance of developing multi-channel sales strategies to diversify revenue streams and strengthen control over customer data. — Viet Nam News/ANN

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