Carlsberg to invest in brand premiumisation, product innovation


PETALING JAYA: Carlsberg Brewery Malaysia Bhd will continue to invest in brand premiumisation, product innovation and digital transformation while optimising costs to navigate a tougher macroeconomic environment “that may result in prolonged soft consumer sentiment.”

The brewery acknowledged that external headwinds and market uncertainty may dampen sentiment in the near term but said it remains committed to delivering sustainable value for shareholders and stakeholders.

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Carlsberg , dividend , brewery , consumer

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