Krishnan: For operators, technology is not the goal but a vehicle to fill buses, reduce operational friction and grow sustainably. Photo: redBus
INTER-CITY bus travel has come a long way in the last decade.
Driven by advances in technology, shifts in consumer behaviour, and wider tourism trends, the sector has significantly embraced digital integration and experience-led innovation in recent years.
Already a subscriber? Log in.
Unlock 30% Savings on Ad-Free Access Now!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
