Sayantan: The aim is to be accessible in as many relevant areas as possible.
IT’S an exciting time to be a beverage brand in Malaysia. With a dynamic and rapidly evolving consumer market thirsty for innovative and diverse drink offerings, the local to-go beverage sector has become a thriving scene for a variety of new and established players.
“If you look regionally, Malaysia has become a battleground for many local as well as international brands,” says Sayantan Das, co-founder and CEO of fruit smoothie company Being Juice.
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