LONDON: Britain’s biggest companies are adopting their most defensive stance since early 2020 with a focus on boosting cashflow, cutting costs and reducing borrowing, a survey shows.
Deloitte’s quarterly survey of chief financial officers at major British firms, conducted March 18-31 and released yesterday, found their optimism about their firms’ financial prospects was still higher than after Russia’s full-scale invasion of Ukraine and the start of the Covid-19 pandemic.
But “defensive strategies” had gained ground sharply at the expense of a more growth-oriented approach among companies, Deloitte said.
Given global volatility, Amanda Tickel, head of tax and trade policy at Deloitte UK, said it was unsurprising that chief financial officers (CFOs) had reported elevated levels of uncertainty.
Some 63% of CFOs ranked cost-cutting as a top priority, up from 52% three months earlier and the second-highest level on record.
Introducing new products or expanding into fresh markets was a priority for 20%, down from 25% before.
Businesses said in the survey they expected to reduce hiring by the most since the third quarter of 2020 and for wage growth to slow to 3% over the next 12 months.
“Large UK businesses are bracing for turbulence,” Deloitte said.
Despite these measures, profit margins were expected to fall as costs looked set to rise faster than revenue over the coming year, due to a big rise in payroll taxes that took effect this month as well as a near-7% rise in the minimum wage.
Last month, the British government’s budget forecasters halved their economic growth projection for this year to 1%, having previously expected a boost from higher public spending after a lacklustre 2024.
The Deloitte survey was based on responses from 67 CFOs at major businesses, including 42 listed companies which account for 18% of Britain’s stock market capitalisation. — Reuters
