SC revises ad rules to include ‘finfluencers’

The SC said the revision was in light of factors such as the growing prominence of social media and financial influencers (finfluencers)

PETALING JAYA: The Securities Commission (SC) has revised its guidelines on advertising for capital market products and related services, taking into account advertising and promotional trends globally and domestically.

In a statement, the SC said the revision was in light of factors such as the growing prominence of social media and financial influencers (finfluencers).