HAIKOU: Hainan, China’s island province known for its year-round sunshine and white sandy beaches, is now injecting fresh vitality into its tourism sector through high-quality performances.
Hainan governor Liu Xiaoming highlighted the growing trend of “visiting Hainan for concerts, music festivals and brand exhibitions” in his government work report at the annual session of the Hainan Provincial People’s Congress this week.
In 2024, the southern China province hosted 31 large-scale performances, according to the government work report.
Analysts believe this marks a successful blend of entertainment and tourism, showcasing the renewed energy driving Hainan’s rise as a leading international tourism and consumption hub.
In 2024, Hainan recorded over 97.2 million tourist visits, both domestic and international, marking an 8% year-on-year increase.
Of these, overseas trips surpassed 1.1 million, up 115.6% from the previous year. Total tourism expenditure grew by 12.5%, reaching 204 billion yuan, according to the latest data. — Xinhua
