Key Asia Alliance still locked out of growth and profitability


Key Asia Alliance Group Bhd’s efforts at yet another share consolidation and capital reduction exercise, first announced on Oct 19, 2023, seem superficial considering that there is little evidence that the company is focusing on the core efforts needed to improve profitability and create sustainable value for shareholders.

The little-known company – which is involved in information technology (IT)-related services, cloud and data services, trading of kitchen appliances, IT and office automation equipment, as well as construction and renovation – has been loss-making for seven of the past nine financial years.

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