Starbucks CEO vows to overhaul its cafes and simplify its menu


Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks U.S. locations, adding more comfortable seating, ceramic mugs and a coffee-condiment bar, with customer wait times of less than four minutes.

Faced with falling demand for its pricey beverages in the key U.S. and China markets as well as a slide in its share price, Starbucks' investors are counting on the new CEO to steer the company back to growth.

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