Maxis chief enterprise business officer Prateek Pashine (left) and MRCA president Datuk Ken Phua.
PETALING JAYA: Maxis Bhd
has signed a memorandum of understanding with the Malaysia Retail Chain Association (MRCA), which represents 562 Malaysian retailers, to encourage the adoption of 5G solutions to strengthen the domestic retail sector.
In a statement, the telecommunications company said the partnership aims to enhance the retail customer experience and increase operational efficiency through advanced connectivity and digital solutions.
These solutions include retail analytics, artificial intelligence-powered computer vision, managed network services, extended reality experiences, and supply chain enhancements, all supported by secure connectivity and cloud infrastructure.
Maxis will also engage MRCA members through to enhance their digital knowledge, with a focus on 5G solutions.
“Maxis Business is ready to help MRCA members accelerate their digital transformation, so they can focus on what they do best for Malaysian consumers. This is in line with our aim of connecting people and businesses to a world of possibilities,” Maxis chief enterprise business officer Prateek Pashine said.
MRCA president Datuk Ken Phua said the collaborating supports its digital transformation programme and offers a platform for over 40,000 member outlets nationwide to test new technology.
