The Times Square tower in Ho Chi Minh City, Vietnam, on Sunday, February 25, 2024. Photographer: Maika Elan/Bloomberg
HO CHI MINH CITY: The food and beverage (F&B) sector of Vietnam has long been an attractive and potentially lucrative market for both foreign and domestic investors, despite facing numerous challenges, insiders affirmed at the Flavours Vietnam 2024 conference in Ho Chi Minh City last week.
Co-organised by Vietcetera and Mastercard, the annual Flavours Vietnam event this year focused on the theme “Building a Resilient and Thriving F&B Industry in Vietnam.”
