Hilton plans to double luxury hotel brands


Right move: Sophie Zhou (centre), owner of an eatery, chats with customers at her bar in Beijing. As luxury travel becomes more diversified, Hilton says it aims to bring unique experiences to more gateway cities and resort destinations across China. — AFP

BEIJING: Hilton Group has unveiled plans to double its number of luxury hotel brands in the Chinese market in the coming years amid rising demand for high-end travel experiences among domestic and inbound travellers.

The company will see the number of luxury brands expand, with efforts to move into key tourist destinations in China such as Xi’an, Shaanxi province, and Suzhou and Nanjing, Jiangsu province – full of iconic cultural and historical sites for international travellers.

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