Ongoing talks to help Amazon aggregators merge

In the latest merger, Paris-based Branded is in talks to acquire San Francisco-based Heyday in exchange for US$521mil in equity in a new company to be named Essor. — AP

SEATTLE: Apollo Global Management Inc and BlackRock Inc are in talks to provide new debt financing for the merger of two Amazon aggregators, according to people familiar with the matter.

The proposed deal continues an ongoing consolidation of such companies, which raised billions of US dollars and snapped up brands sold on Amazon.com Inc, only to watch the pandemic-era eCommerce boom fizzle.