Shaun Chang, executive director Thirsty Craftsmen Asia and co-founder of Endu. His goal is for Endu to be appreciated not only for its unique flavours but also for its cultural significance, positioning it as a premium and authentic product that represents the rich heritage of Borneo.
TUAK may not feature prominently on the spirits map but thanks to innovators like Shaun Chang, that may change soon. The executive director of Thirsty Craftsmen Asia (TCA) is looking to take the renowned East Malaysian alcoholic beverage global with Endu, a sparkling iteration of the beloved Borneo spirit.
The co-founder of the brand — said to be Malaysia’s first naturally carbonated sparkling tuak — has already set his sights on bringing Endu to the world through various showcases and expos across the globe. “At these international events, people from around the world have been amazed by the unique qualities of our beverage,” states Chang.
