KUALA TERENGGANU: South Korean department store, emart24, which has 65 branches in Malaysia, plans to open 17 more premises in the East Coast by the end of this year.
Chief executive officer of emart24 Holdings Sdn Bhd Vuitton Pang said it was due to high customer demand for South Korean 'street food' and drinks at reasonable prices and using halal ingredients.
He said there are currently 28 emart24 branches across the East Coast with a total of 300,000 customers every month.
"We plan to increase from seven to 15 branches in Terengganu and in Kelantan, an additional six branches to the existing 14.
"In Pahang, we have identified three locations for the opening of new branches in addition to the existing seven," he said in a statement today.
Pang said it is also working to expand its network to 300 branches nationwide within five years.
He said that with consistent quality, reasonable prices and a modern food concept, emart24 is believed to be the top choice of Malaysians.
"Malaysia is the first overseas market that emart24 has explored using the slogan Rasa Korea, Hari Ceria.
"In addition to various types of ready-to-eat Korean-flavoured food, there are various types of snacks, ice cream and drinks from exclusive South Korean brands at emart24 stores," he said.
emart24 is a South Korean convenience store brand that is growing rapidly and has over 7,000 branches in South Korea. - Bernama
