KUALA LUMPUR: Apollo Food Holdings Bhd is studying initiatives to increase efficiency and leverage its strong brand to develop new export markets and customer segments, according to managing director Cheah Jia Ming.
“This includes manufacturing space rationalisation, upscaling automation and digitalisation to optimise overall productivity and efficiency, thereby maximising both sales and capacity. Beyond these internal enhancements, we will also proactively strengthen our distribution and marketing efforts to achieve deeper market penetration and capture a higher market share.