Proton plans to launch five ev models under e.MAS brand


The national car maker said its market share is estimated at 19.3%.

SUBANG JAYA: National carmaker Perusahaan Otomobil Nasional Sdn Bhd (Proton) is planning to launch five electric vehicle (EV) models that use the Global Modular Architecture (GMA) platform under its newly launched EV brand, Proton e.MAS.

Proton Edar Sdn Bhd chief executive officer Roslan Abdullah said the first EV model under the new brand is set to be launched by 2025.

"We have not decided on the timeline but the first model (will be launched) very soon, it could be early 2025, or earlier.

"We want to ensure the acceptance of Proton EV in the market... in terms of the volume and model, we will decide (to launch more EVs) based on the demand and acceptance by the public of Proton EVs."

He was speaking to the media after launching Proton's new EV brand name and logo, e.MAS at the Proton Centre of Excellence here today. - Bernama

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Proton , EV , brand

Next In Business News

Kelvin Lee is now Matrix Concepts’ executive director
Cypark returns to the black
RHB Bank invests RM51mil in Boost Bank
Muhibbah Engineering ups stake in MPGB
NexG acquires 7.58% stake in MMAG
Sapura Energy posts positive 4Q25 results
FBM KLCI strengthens alongside Asian bourses
February’s producer price index up 0.3% in February
Farid Alias is new chairman of Bursa Malaysia
Timber hub in Shandong bolsters safety

Others Also Read