S. Korea’s young shamans revive ancient tradition with social media


Lee Kyoung-hyun, a popular YouTuber shaman, organises tools for fortune-telling at her shaman parlour in Seoul, South Korea, May 13, 2024. REUTERS/Kim Soo-hyeon

SEOUL: With statues of the Buddha and local gods, candles and incense sticks, Lee Kyoung-hyun’s shrine looks similar to those of South Korean shamans from centuries past.

But the 29-year-old shaman – also known as Aegi Seonnyeo, or “Baby Angel” – reaches her clients in a thoroughly modern way: through social media accounts with hundreds of thousands of followers.

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Social media , shaman , tradition , Youtube

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