The major drivers for Heineken and Carlsberg are mainly from the tourist arrivals and sales during Chinese New Year, as well as year-end campaigns.
PETALING JAYA: No significant drop in beer consumption is expected as a result of the recent price hike imposed by Carlsberg Brewery Malaysia Bhd
and Heineken Malaysia Bhd.
Nor will there be a major rise in beer consumption with the upcoming Euro 2024 due to the match time not being favourable for consumers to consume beer at bars and restaurants.
