Retail price war shows no sign of cooling down

FILE PHOTO: The FPT Headquarters is pictured in Hanoi, Vietnam, July 15, 2023. REUTERS/Thinh Nguyen/File Photo

HANOI: Amid fierce competition, the price war is heating up, requiring businesses to deliver added value and experiences to customers in order to retain them.

FPT Digital Retail (FPT Retail) posted a positive pre-tax profit in the first quarter of the year, which made for good reading in the company’s consolidated business-performance report.