The Far East Shopping Center on Orchard Road in Singapore, on Thursday, April 11, 2024. A blockbuster deal backed by a Chinese commodities billionaire to purchase a mall in Singapore's prime shopping district for about S$908 million ($671 million) fell apart after plans for its redevelopment were rejected by authorities, according to people with knowledge of the matter. Photographer: Ore Huiying/Bloomberg
SINGAPORE: The tills are not ringing like they used to and the foot traffic has eased at Singapore’s prime shopping belt in Orchard Road, but a home-grown technology start-up is hoping it can chart a new way for retailers there to draw the younger crowd.
The firm, Alteredverse, has teamed up with the Singapore Land Authority (SLA) and the Institute of Technical Education (ITE) to create a virtual replica of the Orchard Road shopping belt.
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