Pandora raises full-year forecast on strong U.S. sales


COPENHAGEN: Pandora, the world's largest jewellery maker, raised its full-year guidance on Thursday after sales and profit for its first quarter beat expectations due to renewed interest in the brand known for its charm bracelets.

Pandora has invested heavily in marketing and broadened its range of rings, necklaces, and lab-grown diamonds, though charms still made up around 60-70% of sales.

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Pandora , jewellery

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