Maybank targets long-term investors

From left: Maybank Bhd strategic programme director Joanne Lee, Maybank group chief executive officer of community financial services Syed Ahmad Taufik Albar, Maybank head of community financial services Malaysia Datuk Hamirullah Boorhan, Maybank group chief digital officer Kalyani Nair

KUALA LUMPUR: Malayan Banking Bhd (Maybank) expects at least 20,000 customers to sign up for its new goal-based product which aims to encourage a long-term investment strategy.

It added that many Malaysians lack financial planning and tend to spend unsustainably.