PETALING JAYA: Malaysia Aviation Group (MAG), the parent company of Malaysia Airlines and Firefly, has announced the launch of two transformative customer support initiatives, Premier Line and Live Chat services, as part of the strategic revamp of its Customer Engagement Map.
The airlines will also be introducing an artificial intelligence (AI)-driven chatbot across its platforms, which is expected to be launched in phases from the third quarter onwards, said MAG in a statement yesterday.
