Tesla sales miss by the most in big blow for EVs


Despite all those evident headwinds, most still expected Tesla to sell more vehicles than a year ago. Instead, deliveries ended up dropping 8.5%. — Reuters

NEW YORK: Tesla Inc had Wall Street analysts second-guessing their models as the first quarter came to a close. One after another reduced their estimate for vehicle deliveries.

They didn’t cut by nearly enough.

The electric vehicle (EV) maker led by Elon Musk delivered just 386,810 vehicles in the first three months of the year, missing Bloomberg’s average estimate by the biggest margin ever in data going back seven years.

Tesla’s shares fell 4.9% in New York, extending their 2024 slide to 33%, the second worst in the S&P 500 Index.

A myriad of red flags went up throughout the quarter.

First, Tesla warned its rate of growth will be “notably lower” this year, blaming interest rate hikes that have kept its cars out of reach for many consumers even as it’s slashed prices.

The company dealt with multiple disruptions at its plant outside Berlin.

Musk engaged in inflammatory posting on X, turning off prospective buyers, and China’s EV market grew even more cut-throat.

Despite all those evident headwinds, most still expected Tesla to sell more vehicles than a year ago. Instead, deliveries ended up dropping 8.5%.

“Anyway you put it, it was ugly,” said Gene Munster, managing partner of Deepwater Asset Management.

“Demand is soft. Interest rates are still high. Is Elon’s brand damaging Tesla sales in the United States? It’s directionally a negative.”

Tesla blamed the decline in part on its changeover to an upgraded version of the Model 3 sedan, which along with the Model Y sport utility vehicle accounted for 96% of deliveries in the quarter.

It also cited Red Sea-related shipping delays and the suspected arson attack that cost it days of production in Germany.

Still, Tesla produced 46,561 more cars than it handed over to customers in the quarter, among the largest mismatches in the company’s history.

“Beyond the known production bottleneck, there may also be a serious demand issue,” Emmanuel Rosner, a Deutsche Bank analyst with a “buy” rating on Tesla’s stock, wrote in a report.

Rosner had cut his Tesla deliveries estimate twice in the course of just over two weeks leading up to the carmaker’s release and still overestimated the company’s sales by more than 24,000 vehicles. — Bloomberg

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